Those of you that know me or have spent much time around me at all can totally understand why I picked up this book! For those of you who might not know…

I am NOT a status quo kind of guy! Not because I have anything against stability or because I’m an anarchist. I challenge the status quo because it lulls us into conformity, stagnation, and mediocrity. It almost silently robs us of our creativity and motivation to innovate, our wanderlust and curiosity. The idea of doing something, anything, because someone else expects me to is just insane. Read the rest of this entry

When you are one of thousands even millions swimming in the social media pool… how do you get noticed? What makes your posts, your Tweets, or your Facebook updates more special than the next guy? Why should anyone pay any attention at all to you?

This all started with a post over at Leoville ( see Buzz Kill ), a tweet by Brogan and the flood of comments that followed, including an exchange with @trchandler on Twitter. He asked me the question about getting noticed and it just begged a longer form response than 140 characters would allow… so here goes.

If you don’t read the comments, this post by Leo Laporte is awesome. I think he’s spot on.

Chris Brogan

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When we do business online, sometimes we forget that we are dealing with something that is global, something so huge and so potent. We forget that we are not just buying milk from the local grocery store or that we are not just selling lemonade from a lemonade stand. We always need to be reminded that the online business is a real business. It deals not with paper money, but real money. It has the complete potential to support you and give you the power to become an independent entrepreneur. Just because your business is online doesn’t mean you shouldn’t treat it like a real business. This is the second post in a series looking at some of the most important elements of a strong online business model.