Everyone has a little drama king or queen in them and they appreciate recognition of a job well done. It is this very trait that makes emailing a congratulatory note to a local business profiled in the newspaper so effective. Even if they don’t know you, they like to be recognized. On the social web [...]

Whether you are just starting your business or you’ve been in business for years, it is easy to become consumed with the details of running your day-to-day operations. In doing so, it can often seem like you’re in it alone and have to find all the answers, and customers, yourself. Well, maybe not. We looked [...]

It was remarkable… our youngest daughter could say only a handful of words but she could recognize the golden arches from down the block, THAT my friend is branding! But what does it mean to be your brand? Well, in simplest terms, create a persona around your brand and connect that persona to your customers [...]