jtrigsby.com » Facebook

Its Like Holding a Waterbed Over Your Head…

jtrigsby — Wed, 02 Sep 2009 00:11:10 +0000

Its a well documented fact that old media, newspapers especially, are spiraling downward toward oblivion but in the last two weeks we’ve seen a couple of bone-head plays that seem to indicate broadcast television, maybe even cable TV, is worried too! Two huge sports bodies have tried to ban social media from their games and venues, which IMHO, is like trying to hold a waterbed over you head. No matter where you put your hands, some other part is going to sag…you just can’t make it happen.

Two weeks ago the Southeastern Conference (the SEC) published a policy that prohibited any social media updated from a game site by anyone including players, coaches, and fans. Today we have news that the NFL bans any social media updates from players, coaches, even the media for 90 minutes prior to the game, during the game, and after the game till the post-game interviews are done.

Now on the one hand, this is pretty smart. The SEC and the NFL are looking out for their bread-and-butter…TV contracts. I mean who’s gonna rush home to watch a game if they can keep up-to-date via Twitter. We all know that these TV contracts are really big for college football and the NFL, and so protecting their product is a good thing.

On the other hand, even if we put aside the unenforceable nature of such policies for a minute, why would you want to stifle the creation of content about your brand? Those of us who frequent Twitter, Facebook, FriendFeed and the like know a simple truth that apparently the marketing folks at the SEC and NFL don’t. The more you or your brand is talked about, the more popular you become. Even if my head had been under a rock and I had no idea that Farve was going to un-retire again, a quick glance at the Twitter trends or Google Trends a few weeks ago would have tipped me off that something was going on.

So here are a couple of ideas for all you smarties at the SEC, NFL, and any other organization that wants to stifle social media.

1. Its unenforcable, stop trying! – How can a league like the NFL stop me from sitting in my living room 750 miles from Dallas and Twittering about the Cowboys, how the game is going, who just scored, who fumbled, etc. Sure, they can sue me… and the tens or hundreds of thousands of others doing exactly the same thing. That’s a really smart way to use those TV revenues!

2. Stop trying to hold the waterbed over your head. Put it down and lay on it! Don’t try to thwart your fans’ excitement for your brand, embrace it. Think of all those Twittering fans out there as 1,000+ free PR people plastering your brand all over the Internet. Now remind me… how much did that cost you? Heck, run a contest, see how can hashtag your team the most during a game. Give them free tickets next week. Be creative!

3. Don’t just act social…be social. We know you have Twitter and Facebook and MySpace accounts, so what. They’re not real, they’re “corporate.” You have to stop thinking of social media as another check list item and make it real. You did announcerless games many moons ago, why not try Twittering a game. Some of us that work on gamedays and can’t get streaming audio/video might just like that!

Yeah, I realize there are all kinds of issues associated with my suggestions and I still agree that protecting your brand is important. If you’d spend as much time working out these issues as you spent trying to keep us from doing what comes naturally, maybe this post wouldn’t be necessary! And maybe the best way to protect your brand is to engage with those enjoying (or hating, as the case may be) your brand, instead of sticking it in your pocket and only sharing it with those who write you big checks. After all, its all of us that make them able to write those checks in the first place!

@jtrigsby

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More Changes For Facebook

Thom — Mon, 27 Apr 2009 04:11:58 +0000

Just about everyone expects the folks over at Facebook to open up most or all of the user-contributed data to developers tomorrow! Its far short of “breaking news” but it does have some pretty big implications for the way us social media folks live and work.

First, what exactly does it mean that Facebook is exposing their user-contributed data to developers? Well, mainly it means that there is about to be an explosion of apps that interface with and make use of Facebook data, not the least of which will be the messaging available on “The Wall.”

Marketing folks, especially Internet marketers, have been salivating over the thought of having unfettered access to Facebook user data. Just think, not only do I know who you are and what you like and where you live and etc, etc… but I know it about all your friends too! AWESOME!

So, is this going to be another backlash like the Facebook terms of use update a few weeks back? I’m not really sure, I kinda think the terms of use update was aimed at making this possible. I think that the real power of this new avenue into Facebook user-contributed data will manifest itself outside Facebook. Kinda the same way the impact of AOL email manifested itself outside of AOL. Yeah, they made it available and easy to use for the masses, but that just opened the door to a whole new world of possibilities.

I think the AOL example is important for Facebook in another way too. Yes, AOL did really well for a while and made TRUCK LOADS of money, and now look at them. They got way too happy with themselves and worked their way right out of a job. Could the same thing happen with Facebook? Maybe, the scary thing is we don’t even know what we don’t know yet!

Look for mergers too… or at least some way to mash up all your feeds that’s better than anything we have today. I’m a HUGE fan of TweetDeck, in fact its open right now as it is almost all the time. Now that I can send and receive Facebook updates in TweetDeck, I don’t got to Facebook nearly as often…and I can’t tell you the last time I was on the Twitter site. Add to that FriendFeed and all the numerous knock-offs and you simply have too many status update like feeds to keep up with. Something has to give.

Anyway, look for lots of news out about Facebook tomorrow, April 27th and if you’re a Facebook fanatic, watch closely!

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Repent! Repent! The End of the Personal Computer Is Near!

jtrigsby — Wed, 04 Feb 2009 13:33:00 +0000

Ok, so after a little title theatrics…here’s the real question. Is the rapid adoption of Cloud Computing sounding the death knell of the personal computer? I have a few definite opinions to go along with a whole litany of questions!

What is the Cloud and Why is it Appealing?
According to the complete compendium of human knowledge (aka Wikipedia), Cloud Computing is a concept that uses the Internet as delivery platform for applications and services hosted online. Probably the oldest example of the concept (although it was never called that back in the day) is Yahoo! Mail. The app resides on the server along with your data (email messages) and is easily accessible from any computer with a web browser (PC, Mac, Linux…doesn’t matter). Now there are countless companies offering “cloud” based services. Google is of course the biggest but hundreds of others are out there too.

The clear appeal of Cloud Computing is ease of access from anywhere and no installed software. It is the concept of no installed software that has the choir warming up for the funeral of the PC. If I can do everything I need to do from any browser, the “PC” is now just a platform for the browser…right?

Hang On a Sec…
While it sounds like a good theory, can it really be so? In his latest article on PCMAG.com, Lance Ulanoff has eight key questions for Google’s cloud specifically, and cloud computing generally. Some I agree with, some I don’t, but the point is really a cautionary one…don’t rush head long into adopting such a radical departure without at least a little forethought. There are bound to be downfalls with some of the concepts, companies will come and go, and what responsibility should the service provider have toward protecting your data? Then there is the ever present possibility that they’ll get hacked, or big brother might want a peek at your data. Lots of questions without answers…yet.

So What Does the Future Hold?
Wow, wouldn’t we all like to know the answer to that one! But here’s at least one possible outcome, heavily slanted toward my opinion (go figure!).

A move away from the dedicated, sitting in the corner, all-purpose personal computer to more task specific appliances. Case in point, Tivo. I quite accidentally stumbled over Tivo’s cool integration with Netflix. Movies viewed on demand from Netflix via my Tivo. Or if I can’t find anything good there, I can watch YouTube videos or rent a download from Amazon…all through the Tivo. Great example of a task specific appliance. Oh sure, the interface is pretty weak, but hey, its still young.

Need another one, ok. How about Skype, the web based IP based communication service? With their new unlimited use pricing structure ($2.95/month I think for unlimited calls to and from US based phone numbers!) now their hardware offerings are looking pretty appealing. Takes the place of you regular phone, even looks like a regular phone.

One more? Ok. Xbox. Now instead of installing games on my PC to take advantage of the cool things the PC can do, including playing over the Internet with my friends, just get an Xbox.

Are there problems with this theory, only one I can see. The interface!!! The keyboard & mouse have worked well for the dedicated use computer, but as anyone who has tried to compose an email on their cell phone / PDA can attest, it doesn’t work nearly as well away from the desktop. Will it be speech to text, gestures, sub-cutaneous implant behind the ear? Don’t know but I do know, sooner or later, it has to change.

And Now, For the Pretty Bow…
Just think about it. How natural does it seem that I have to sit in a designated place, using a specific device in order to take advantage of a service? Back in the early days of the telephone (all the way up to the mid-80′s or so…when they still were attached to the wall!), people had dedicated places to sit and use the phone. Heck, they even made pieces of furniture for that very purpose. How crazy does that sound to us now, just 20 years later? The same evolution of use is coming for the personal computer, in fact its already underway. So be open to adopting the enabling technologies, like Cloud Computing, that will be bringing this kind of thing into the realm of possibilities. Begin to watch for the ways the data & information we use in our daily life is now being (or could be) delivered through something other than the beige box sitting on the desk. Oh, and enjoy living through the transition! In 20 years or so you’ll be able to say, “I remember when you had to sit at your desk and hold the mouse to use the computer…”

And Now Its Your Turn…
Leave comments and let me know what you think about this topic. Ways you’ve already seen information delivery changed… or just tell me how full of crap you think I am (I may delete your comment but at least you’ll feel better!). No, really…what do ya think?

PS – After going back and re-reading this post, I did get a little far afoot from the cloud computing topic. Sorry, I was on a roll!

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Back In the Salt Mine…

Thom — Mon, 07 Jan 2008 23:16:00 +0000

As a new week starts, so does the “labor”

I had the very special pleasure of having lunch with my wife and my mom today (BTW, the Salmon Cakes at Super Suppers are GREAT!) While we were eating we chatted about what I’ve been able to earn on-line the past few weeks and I, quite by accident, stumbled upon something I hadn’t really realized before. Blogging is work!

I know I’ve said I’m trying to setup some passive income via the web as part of my grand experiment, but it is FAR from passive yet! My beautiful brides leaves the house by 9:30 most days (thus forcing me to get to work) and before I know it, its already 3:30 and the little one is home from school! Where did all that time go? Well, I don’t know about the rest of you but for me, it went into work!

Yeah, I know a lot of people would look at what I do and say, “that ain’t work, that’s just surfin.” Well brother, let me tell you. By the time I scan all my feeds in Reader, tag the ones I want to come back and read, look for interesting tid-bits for the blogs, research links for link posts, write some posts, check keyword counts, comment on others posts, answer emails, scan Craig’s List, update Facebook, and process orders from the eComm site… its a Full Day!

But hey, I’m not gonna complain, I could be out diggin a ditch, right!? I just have to remember to get up and stretch my legs every once in a while!

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Radical Buy is….well, Radical!

Thom — Tue, 18 Dec 2007 07:41:00 +0000

Ok, ya GOTTA see this! The newest alternative to Ebay called RadicalBuy.com. But that’s not the best part, Ohhhh Nooooo.

The folks at RadBuy have worked out a deal with the good people at Facebook.com, a leading social networking site, to tie the two together! Now you can list, refer, and buy all from within Facebook!

Now we’re getting somewhere. Just like VisiCalc was a killer app and web browsers became killer apps, Facebook is now migrating into a new killer app. No longer is it only for keeping in touch with friends, it is now becoming a platform for eCommerce. Just think how your shopping habits will be effected when they tie in your moods, schools, employers, etc to filter and “suggest” products you might be interested in. For instance, it’s a reasonably good bet that if you live in the Dallas area you might be a Cowboys, Mavs, or Stars fan. Now filter NFL, NBA, and NHL products to put those teams on top! How about your favorite college, even high school teams? Where else could it go?

Mark Cuban has a great article about this topic on his blog, Blog Maverick.

So what does all this mean? I’m not really sure yet… but I bet it will be fun to find out!

-Thom

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