For all the grief and ridicule we give those late-night infomercials, there is a reason they can be relied to fill your TV screen when you can’t sleep… because they work! Now I’m not suggesting that you hire one of those over the top presenters, in fact, I’m suggesting you host it yourself!
The Internet equivalent to an infomercial is a webinar. Intended to be web based seminars (hence the name) they’ve become synonymous with a one-way pitch for a product or service.
As an added bonus, you can record your webinar and post it to your website to use over and over again. You can make clips from the webinar that answers specific questions and use those answers in your virtual FAQ.