Why You Should Listen More
Posted by jtrigsby (standard)Jul 1
Writers block. We all have it. There comes a time in the writer’s life when we are so willing and ready to write and know that we need to write, but as soon as we open the word processor our brain simply flatlines on us.
Bleep. Bleep. BLEEEEEEEEEEEEEEEEEEP. Dead.
At this point in time, we panic. We have a deadline. We need to write about something. Anything! But the universe refuses to give you inspiration or a topic to write about. Thinking back as a blogger you have probably written about everything. Some of them could be topics that you are really into, you feel like you have written the best post in the world but your hit count says otherwise. People are not interested at all and then you stop and wonder why this is so.
Maybe it’s time to stop and think about it. Maybe it’s time that you stop being a selfish insular blogger and start thinking about your audience. Remember that your blog is not just your personal diary and you are not writing only for yourself but for others. Writing for others means that you have to think about what they want to read and not just what you want to write. If you want to write for an audience, you should listen to what they are asking, then go write about it.
I hear bloggers say all the time, “I’ve run out of things to write about!” Well, then you aren’t listening to your audience! Your audience, or the people who read your blog, are probably the most important people to consider when writing your blog. If you want to be a successful blogger, you should start to listen and observe what people would like to read and know about things in your niche. The most successful bloggers anticipate and look for clues as to what potential readers would want to learn about next. Remember that blogging is almost like reporting. You have to find a good story. If you want to be read, you have to find topics that your readers would actually want to read about. Interesting topics would lead to people wanting to read the blog, therefore leading to traffic, once people read your blog and likes it they recommend it to friends creating more traffic.
So, how do I know what my readers think? I really am not a mind reader.
If you want to write something that would be of most interest to your readers, review your most popular blog posts and comments. What was the topic? What was the controversy? What got your readers to take action and comment? Sort through them and through this, find clues on what things you wrote about that they like and start from there. You can easily find things to write about by looking back and reviewing what you have already written and finding out the topics that they really were interested in. This will give you a clear idea of what your audience wants to read about and have something to write about.
If you still cannot find anything to write about or would rather not repeat a topic that you’ve already exhausted, then find inspiration elsewhere. Take the pulse of your online community somewhere other than your blog. What are they saying or asking about on Twitter or Facebook? What is the current trending topic right now? Do you have an opinion about it? What do you feel about such things?
Finally, if all else fails and you still couldn’t get it, ask them what they’d like to hear about. Asking your readers what they want to hear about next is a great way to show that you’re not a one sided blogger and you care enough for your readers that you want your readers to be actively involved in the blog. With this one, you are opening your blog to interaction with your audience by asking them to answer a survey poll question or comment about what they want to know or hear next about a certain topic or generally asking them what they want you to blog about next. This will allow your readers to feel more involved in the blog and therefore, if they feel that they belong there, they will actually come back and read your blog more. Successful bloggers have gained many loyal readers through interaction with the readers.
So, if you want to be a successful blogger you have to learn how to listen to your audience to find inspiration on what to write about next. So, how do you listen or get feedback from your readers? Are you listening anywhere other than your blog? Where do you get your inspiration to write?
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