Building Your List
Posted by jtrigsby (standard)Jul 8
Stores have inventories. Brokers have stocks. Real Estate Brokers have Listing. You, as an online seller have your list. If you want to make money blogging you have to build your list. It’s hard to sell anything if you have no interested buyers. Even if you have the best product in the whole world and the best website, if no one knows about it, then your online business will go kaput. Having a list of interested buyers makes selling online much easier.
If you are into marketing and sales, you’ve probably heard sayings like “Always be selling” or “Always be closing (the sale).” If you intend to have a successful online business, you should really “Always be list building.” It’s an online marketing basic. Everyone knows that having a well-targeted and responsive list of people is the key on how to make money blogging. It is essential that you understand that the success of an online business comes from building relationship with a big subscriber base. It is also important that you build good relationships with people who are generally interested in the same subject area as your product or service is. This will allow you to enter their niche and help you sell the product to them. You have to remember that the most successful online business knows that they can only succeed when the subscriber succeeds or is satisfied.
“Your List” is the list of readers, subscribers, or followers who have given you permission to offer them products for sale. Seth Godin coined the term Permission Marketing to define the practice of asking someone’s permission before hitting them with a marketing message. The concept is simple, permission marketing is basically the privilege and it is not a right of delivering anticipated, personal and relevant messages to people who actually want to know or hear about it. This list allows the person to choose which marketing messages to allow and which to filter out.
If you want to know more about it, here is a link to Seth Godin’s book below
To tell it simply and in a more straightforward way it is basically this: People hate SPAM. If you use the older technique of using mass e-mails to market your product, more likely than not, you will not get your message across. Your message will fall into the vortex called the SPAM folder (or stuff that we don’t ever read) and eventually get deleted along with the other e-mail garbage. An average person will never sort through SPAM and read through all of it.
Online consumers are very selective of what messages they want to read. They only read things that are interesting to them. That is why it is important that you give them the ability to choose whether or not they want to read the message that you are offering them. By having an opt-in subscriber system, the consumer now has the power to choose if they want to be on your list or not. If they are interested, more likely than not, they will subscribe and therefore read your messages and eventually patronize your business.
Most often, your List is thought of as you email subscribers, but you can also include your Twitter followers, Facebook fans, anyone who has opted-in to relationship building with you. You have to capitalize on the power of social networking in helping you build your list. Remember, that in order to catch their attention, you always have to post meaningful messages that will interest them in adding you to their friends list. By doing so you can effectively build relationships with your list and eventually have them patronize whatever it is that you are selling. This is an effective way on how to make money blogging as well.
So, how are you building your list? Do you use social networking sites such as twitter and facebook to do so? Do you only friend people so you could add them to your list?
If you are interested in further building your list, you can use this link to sign up with Aweber and learn how to effectively build your list even further for the success of your online business.
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