Blogging is a business. Whether you blog for yourself as a hobby or for others as a job, you are in a business wherein you, the blogger is the CEO of your firm, the audience is your client and your blogs are the products or service that you sell to the people.  Like a businessman who works for sales and profit, you the blogger, are working for the same bottom line, hits and profit.

If you are a professional blogger, or those who blog for money, the more one must own up to your role in this entrepreneurial venture. You have to realize that in this business, you play the role of the big boss, therefore you have to step up and take charge. In this case and scenario, having an ownership attitude is critical to the success of your online business.

What is ownership attitude? Ownership attitude starts when you look at things in a bigger perspective. You have to look at blogging through the eyes of a CEO.  Once you do that, you start taking responsibility for your blog. You realize that you need to go up and beyond the call of duty to please your client (audience), so that you can get not only repeat businesses but also recommendations to other possible clientele. In short, in order to have a successful blog, whether it’s a personal blog or as a provider who blog for money, you have to take charge and own up to your business and create the best possible blogs (product) in order to reap the rewards of hits and/or profit.

Blogging is your Business

Think of it this way, as CEO of your firm you are committed to producing the best product to keep the customer satisfaction levels high so that your firm will reap its profits.  To be a professional blogger or even just a successful blogger, you must treat blogging like that. Since it is a business, it should be treated objectively. You should ensure that the qualities of the blogs that you publish are at the same or exceeds the level of expectations of your audience (client). Your blogs must also keep in line with the needs and wants of the people who read it – because it is a fact that if they like what they see in read in your blog, they will come back and recommend it to friends. So therefore to be a professional blogger, you must read, research and find out what your audience wants and needs and fill in those gaps so that you can have an edge against the competition or blogs of the same genre.

Since you own this business and run it, you have to ensure that your business won’t die. To do this, you have to make sure that you keep your clientele happy.

You do this not only by filling in the gaps in their want and need list but also by acting professionally. You have to complete your writing assignments punctually and accurately. You have to post the blog when you said you will post it and meet your own deadlines. If you want to succeed in this blogging business, you have to meet and exceed the expectations of your clients in order to build customer loyalty which in turn will translate to repeat business (subscriptions and loyal readership) and recommendations and ultimately translate to your bottom line which is hits and profit.

Owning the Business of Pro-blogging

You have to keep in mind that in this business of blogging for money, you are the owner of this business and not an employee. Therefore, you have no one telling you what to do. You are independent. All your decisions and actions would actually have repercussions in the business.  You can’t be lazy about it. You have to be pro-active.

Since you blog for money, the bottom line is profit. How would you profit if you cannot get repeat business and recommendations from the clients? Or rather, how can you get repeat business if you cannot get clients? In order to become a professional blogger or a successful blogger you have to be creative.  You have to market yourself until you find your niche. Once you have that, you have gain their loyalty and satisfaction by publishing blogs that they want to read.

Successful bloggers are those who listen to what his readership wants to read and blogs about it. They are not bloggers who blogs selfishly about themselves or what they want and expect everyone to read it. Since your blog is a business, you have to listen and get what your readers want by asking them and encouraging them to leave you feedback through comments and e-mails. You can then read through this feedback and use them to make improvements in the content of our blog. Improvements and adjustment could help you gain more readers.  Because, admit it, the blog is all about the readers, it’s not all about you.

“Make the best decision you can, with the information you have now.”

To become a professional blogger, you have to be resourceful. Understand that in this business, most clients/audience would want to read a blog to get information. But sometimes, you have insufficient information or just a vague idea of the topic. Therefore you have to make do with what you have and exhaust your resources to get the precious bits of information that could make or break your blog.

With your limited resources, you have to be creative. You have to make the best decision that you can regarding the topic at hand and based on his information, create a post that would sell. If further research or outlining the draft differently might be necessary to satisfy this requirement, then you are responsible to do it.

Just remember that you, the blogger, have the power to decide what information goes on your blog and what doesn’t. You have to make sure that the information that you are sharing is accurate or credible to make you a credible blogger. Remember that you have to get credible sources for what you put in your blog and to reference them properly if you do, because in this business of blogging, credibility is very important.

Finally, since you, the blogger/ CEO is now considered an entrepreneur, I would like you to ask yourself the following questions:

• What is the state of my business right now?
• How can I improve my blog so that I can get more readers?
• What have decisions can I make now to further my online business?

Good luck, CEOs and happy blogging!

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