Blogging has evolved from its humble beginnings as a way to communicate with family and friends or as a diary for personal thoughts to a growing profession.  More and more people are turning what was once a simple communication tool to an all out marketing campaign in order to make money online.  Since 2004, blogging has become increasingly mainstream as more corporations, celebrities, and politicians have used this medium to promote their products, services, or themselves.

Not every blogger started out writing blogs to record their personal thoughts.  Some bloggers started blogging to make money, even if they didn’t know how.  There are two main ways to make money blogging.  The first way is to promote or review a service or a product for a company and the second way is to sell advertising space on your blog, such as through Google AdSense. 

Internet marketers are tasked with promoting their company’s products or services and one way to do that is through the use of a blogger’s personal opinion from their blog.  Companies will often pay bloggers to write their opinion about people, products, and services.  Companies can also choose to advertise on blogs that are related to their product or service.  For example, a company that makes tires might advertise on a blog about the current state of the U.S. auto industry.  There are many services available that will allow bloggers to make money blogging.

One service that was previously mentioned is Google AdSense.  Google AdSense is a service that allows you to get paid for displaying targeted Google ads on your site.  As the blogger, you get to choose what types of ads can compete for the advertising slots that you have chosen on your blog.  Advertisers bid on your advertising slots and then you get paid for displaying the ad.  Another service, Smorty, offers bloggers two ways to make money:  1) by publishing pay-per-click advertising on their blog or 2) by writing blogs. 

No matter how much money you are making, you should consider yourself a professional and treat it like a business.  You should track your finances like any other business for tax reporting, operating cost, and business tracking purposes.  If you track your revenues then you can adjust your advertising and publishing strategies so that you can earn more money.  Everyone knows that in order to be successful at selling or promoting anything, you have to make it known to large groups of prospective users/buyers.  You are not going to make a lot of money if there is no internet traffic being driven to your blog.  Driving traffic to your blog is challenging and time-consuming but it is worthwhile if you plan to make money online.  

The bottom line is that if you earn money by blogging, then you are a professional blogger.  Do you make money from your blog?  What is the most profitable way you make money from your blog?  Do you know how to increase the income from your blog?   

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