Create Your Own Infomercial

For all the grief and ridicule we give those late-night infomercials, there is a reason they can be relied to fill your TV screen when you can’t sleep… because they work! Now I’m not suggesting that you hire one of those over the top presenters, in fact, I’m suggesting you host it yourself! The Internet [...]

Coupons

My wife subscribes to the Sunday newspaper, not for its in-depth analysis of the day’s burning issues or even the comprehensive coverage of the social scene around town. Nope, she buys it solely for the coupons! She is in good company though. A recent report by NCH Marketing Services, Inc., the principle clearinghouse for all [...]

Bribe Them With Added Value For Online Options

In the late 1990’s I had the fortune to work for a company that shipped hundreds of packages every day via FedEx. They shipped so many packages in fact that FedEx dropped off a truck each day to be filled. In their original concept, shipping that many boxes would have required hundreds of calls each [...]